Leaders' Roundtable | By invitation only
Wednesday February 28, 9:30 AM - 11:30 AM
The Hotel Chelsea, New York
We'll explore
How ambitious leaders set a vision and inspire their people using the power of brand
Vision in the boardroom, in product and in your culture
Why the world needs more businesses with vision
Whether you’re a startup or longtime leader in your industry how you can ensure your brand remains relevant and essential
Our world moves fast. We’re entering an era where brands will be either essential or irrelevant. As categories, customers and contexts change, businesses must work harder than ever to prove their relevance. Evolving the fundamentals of how they think, plan and act.
Join us to discuss the art and science of brand relevance: how leaders can use the tools of brand to win new audience engagement, show up in the conversation and grow their cultural presence. You’ll hear from leading practitioners and peers who have driven growth though the power of brand. Taking away the tools, shared experience and thinking to implement in your own context.
How ambitious leaders set a vision and inspire their people using the power of brand
Vision in the boardroom, in product and in your culture
Why the world needs more businesses with vision
Whether you’re a startup or longtime leader in your industry how you can ensure your brand remains relevant and essential
Harness the power of brand to set new agendas and unlock audiences
WE'LL EXPLORE
HOW AMBITIOUS LEADERS SET A VISION AND INSPIRE THEIR PEOPLE USING THE POWER OF BRAND
VISION IN THE BOARDROOM, IN PRODUCT AND IN YOUR CULTURE
WHETHER YOU'RE A STARTUP OR LONGTIME LEADER IN YOUR INDUSTRY, HOW CAN YOU ENSURE YOUR BRAND REMAINS RELEVANT AND ESSENTIAL
FREQUENTLY ENCOUNTERED BLOCKERS TO BECOMING BRAND-FIRST (AND HOW TO OVERCOME THEM)
CREATING PASSIONATE BRAND ADVOCATES IN THE C-SUITE
REAPING THE BENEFITS OF A BRAND-LED CULTURE
BRINGING PEOPLE ON THE JOURNEY WITH YOU FOR INSIDE-OUT IMPACT
CRAFTING YOUR BUSINESS AROUND YOUR BRAND
WE'LL EXPLORE
WHY THE WORLD NEEDS MORE BUSINESSES WITH VISION
HOW AMBITIOUS LEADERS SET A VISION AND INSPIRE THEIR PEOPLE USING THE POWER OF BRAND
VISION IN THE BOARDROOM, IN PRODUCT AND IN YOUR CULTURE
WHETHER YOU'RE A STARTUP OR LONGTIME LEADER IN YOUR INDUSTRY, HOW CAN YOU ENSURE YOUR BRAND REMAINS RELEVANT AND ESSENTIAL
EVENT DETAILS
Jamie McCracken
Global Senior Director,
Jordan Brand
HEAR FROM
Elizabeth is a dynamic, customer-focused brand marketer and entrepreneur. Recognised within the Financial Services industry for driving innovative and breakthrough marketing programs (digital and traditional), new products and services, digital customer experiences and award-winning global creative platforms.
Tim Jones
Partner & Strategy Director
Michael Murray joined the business in 2015, leading the property and retail division. Having quickly rethought the group’s entire proposition, culture, retail and brand strategy, Murray’s role quickly evolved and in 2019, he became Group Head of Elevation.
Michael Murray joined the business in 2015, leading the property and retail division. Having quickly rethought the group’s entire proposition, culture, retail and brand strategy, Murray’s role quickly evolved and in 2019, he became Group Head of Elevation.
Elizabeth is a dynamic, customer-focused brand marketer and entrepreneur. Recognised within the Financial Services industry for driving innovative and breakthrough marketing programs (digital and traditional), new products and services, digital customer experiences and award-winning global creative platforms.
Elizabeth is a dynamic, customer-focused brand marketer and entrepreneur. Recognised within the Financial Services industry for driving innovative and breakthrough marketing programs (digital and traditional), new products and services, digital customer experiences and award-winning global creative platforms.
WE'LL EXPLORE
REAPING THE BENEFITS OF BRAND-LED CULTURE
CREATING PASSIONATE BRAND ADVOCATES IN THE C-SUITE
CRAFTING YOUR BUSINESS AROUND YOUR BRAND
BRINGING PEOPLE ON THE JOURNEY WITH YOU FOR INSIDE OUT IMPACT
FREQUENTLY ENCOUNTERED BLOCKERS TO BECOMING BRAND-FIRST (AND HOW TO OVERCOME THEM)
venturethree.com
Jamie McCracken
Global Senior Director, Jordan Brand
Tim Jones
Partner & Strategy Director
THE AGENDA
Arrival, breakfast, registration
9.00-9.30
Welcome
Philip Orwell, CEO, venturethree
9.30-9.35
The tech agenda: new routes to relevance
Tom Williams
SVP Global Communications, Universal Music Group
Shana Hills
Chief Product & Platforms Officer, Bauer Media
Hosted by Liam Hamill, Partner, venturethree
9.35-10.05
From vision to elevation: Michael Murray, CEO Frasers Group,
in conversation with Tim Jones, Partner, venturethree
10.05-10.35
Break
10.35 - 10.55
Operationalising brand: how to realise effectiveness
Simon Buglione
Managing Director, Brand & Creative, Sky
In conversation with Liam Hamill, Partner, venturethree
10.55-11.25
Generation next: resonating with new audiences
Elizabeth Skinner
Director of Marketing, NewDay
Maeve Delahunt
Head of Marketing, Snap Inc
Hosted by Regine Stefan-Aboud, Partner, venturethree
11.25-11.55
Futures now: new approaches to innovation and design
Dr Nelly Ben Hayoun-Stépanian
11.55-12.20
Hosted by Tim Jones, Partner, venturethree
Tim is Head of Strategy and Partner at independent global brand company venturethree. He has over 15 years’ experience working with senior leadership teams and founders to develop visionary brands that transform categories and create lasting value. He has partnered with organisations including NOW, Sky, Frasers Group, Sports Direct, Trustpilot and Diageo.
Wednesday 28 February, 9:30 AM - 11:30 AM
The Hotel Chelsea, 222 West Twenty-Third Street, NY
Directions
This intimate roundtable is limited to a select group of creative leaders. It has been designed to facilitate thought-provoking discussion, networking and knowledge-sharing through the lens of brand. Our guests will lead the conversation and solve live examples shared in the room.
NOW AND NEXT: MAXIMISING BRAND RELEVANCE
Jamie currently leads consumer and market research globally for Jordan Brand, Nike. Today he focuses on working with the marketing, design, and product teams to connect with communities, create stories that matter, and develop products that define the category. His expertise extends from his time as Head of Agency at Protein, where he produced publications on influence and youth culture and consulted for brands such as YEEZY, Lululemon, Diageo, Red Bull, Tinder, and Snapchat to ensure cultural relevancy, marketplace distinction, and commercial growth.
